Get to know us

Services and history

We started Follow the Rabbit as a statement against the shallow, gimmick-led approaches that dominated digital engagement and loyalty. Brands were relying on points and prizes without understanding the psychology that drives real, lasting behaviour. We saw an opportunity to do things differently.

We use behavioural science to solve business problems—creating smarter, more meaningful experiences that deepen customer relationships. Today, we’re proud to be the go-to partner for brands who want to drive measurable change through psychology-led design.

People and culture

Our people are what set Follow the Rabbit apart. We don’t rely on cookie-cutter creatives or offshore talent mills. Instead, we’ve built a team of behavioural scientists, strategists, and technologists who thrive in a culture of curiosity and experimentation.

We believe great work starts with empowered individuals. That’s why we invest in psychological safety, personal growth, and cross-disciplinary collaboration—ensuring every voice is heard and every idea has the chance to shape the work we do.

Rory Otterburn

CEO

Dr. Jamie Madigan

Chief Psychologist